Hawthorn fans are bemoaning the loss of the advantage of being one of the wealthiest clubs in the AFL, declaring the competition has become "socialist."
One of the brown and gold's 72,552 members, Clive James, says it is "regrettable" that the Hawks financial supremacy has not translated into on-field supremacy in season 2017.
"The game has finally left it's rightful phase - that of capitalism - and entered socialism. What a shame!" James said. "You only have to look at the Bulldogs triumph in 2016 to see how the lower types are now considered equal.
"What's the point of all this money if it doesn't buy you anything?"
Other AFL fans, however, are relishing season 2017. Iain Glenday, an MCC member and impartial fan, couldn't disagree more.
"Now when I go to the game and say I don't have a team I don't feel so silly. The contest is magnificent!" Glenday said.