Reports are emerging of a drastic shortage of purple hair dye in the outer suburbs of Melbourne, with supplies being flown in from Sydney.
The shortage is due to the number of middle-aged women opting for a small streak of purple in their new do.
A hairdresser in the northern suburbs of Melbourne, who wished to remain anonymous for fear of retaliation, said there was no reason to panic.
"We're in the middle of a spike of purple streaks at the moment," the hairdresser told The Seagull. "80% of women who get purple will only do it once.
"It's simply a hot trend right now."