Nerd culture's biggest extravaganza, San Diego Comic-Con, took place last weekend and the hits on YouTube are piling up.
But the washing baskets of teens and adults will be filling up faster thanks to the cinematic output from the Big Two in the famed Hall H.
From DC there was the new Justice League trailer, a not-for-public Aquaman teaser and confirmation of a slate of new films including Wonder Woman 2, Suicide Squad 2 and Flashpoint.
From Marvel there was the newest trailer for Thor: Ragnarok, featuring a talking Hulk sure to make any male reach straight for the tissues. There was also casting news about Captain Marvel and Ant-Man & The Wasp and promotional artwork for Black Panther and Avengers: Infinity War.
If the theatrical and critical reception of recent films like Spider-Man: Homecoming and Wonder Woman are anything to go by, it will be a busy year in the laundry for parents across the nation.